Digidol’s Free Weekly Digital Marketing Tips are back and better than ever for 2023! Along with a whole load of updates, and new projects to share with you, make sure you keep an eye out on Digidol’s Facebook and Instagram in the next few weeks.
In the meantime, here are Digidol’s Free Weekly Digital Marketing Tips to help you grow your small business in 2023.
KEEP POSTING – Weekly Tip #013
Social media can be the bane of any small business’s life. You start off well, you’re excited to start the new venture, you set up a launch date and for the first month, you are posting about it everywhere and anywhere. You have finally released your baby to the world, and you’re shouting it from the rooftops.
But then, you now have to look after the baby. And it keeps you busy, needs constant attention, and may even give you sleepless nights. In the meantime, those shiny new social media accounts that you created and asked everyone to follow, slip to the back of your mind (and the back of your follower’s minds).
You may think what’s the point? It’s rare for you to instantly get a new customer to slide into your inbox after you put out a post.
But, regularly posting on social media is a great form of passive marketing. And your next potential clients are highly likely to be idly scrolling through social media (as we all do).
So, by passively reminding them that you exist, the next time they are looking for your product or service you will be at the front of their minds.
But creating social media posts takes too long? I think this is a fair argument, and I am guilty of letting Digidol’s socials slip at points. So, how do you beat this?
Actionable Tips
Bulk Create Your Content – Create your social posts in bulk at the start of the month or quarter, and make a wide selection of posts ready to go out. If you are after extra brownie points, schedule these posts to automatically go out at incremental periods so that you can put your feet up and relax.
It can be as simple as having 4 different template ideas for content types (for example, ‘Services’, ‘Meet The Team’, ‘Projects’ and ‘Offers’), making 4 posts for each, and scheduling one post a week for 16 weeks. Immediately, you have 4 months’ worth of social media posts (that can be used again), all ready to go.
PROVIDE YOUR FOLLOWERS WITH VALUE – Weekly Tip #014
Social media gives you an invaluable opportunity to market directly to your followers. You can promote your products or services to them at any point, regardless of where they are or what they are doing.
But this incredible opportunity is also available to every other business out there, so how do you stand out?
Provide value in your posts. The easiest way to do this in a social media post is to give your followers knowledge or media that they can use themselves.
What you are reading right now is an example of exactly this. Digidol weekly digital marketing tips are completely free. I invest time into creating these posts to help small businesses, start-ups, and self-employed people, improve their digital presence by themselves. By sharing my expertise, I provide value to the reader.
This may not be a marketing tool that directly links to conversion and bringing in new clients. However, it helps to build the Digidol brand, audience, and my reputation, which in the long term results in providing value back to Digidol.
Actionable Tip
Give Back – Think about why people follow your socials and what you could do to provide them with value for following. Even better, provide your followers with inspiration for how they can use your product or service in a unique way.
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REDUCE, RE-USE, RECYCLE CONTENT – Weekly Tip #015
People don’t want to read the same boring content that you wrote three years ago and post once a month on your social media platforms in a post. But this doesn’t mean that you can’t recycle your content to make the most out of it.
Recycling content is time-saving and a great way to create new social media and website content in minimal time. So, take a look at what existent promotional content you have, and think about how you can intelligently recycle it.
Start with your website and see if there is anything that you can use to make fresh new social media posts. One example of this could be converting your ‘Meet The Team’ section to individual posts introducing your employees to your social media audience.
It may require a couple of small adjustments to fit better in a social post, but in just a few minutes, you can have several new social media posts ready to go. Nomadic Washrooms have done this by converting sections of the website to social media posts. A quick and easy process, it provided them with a bank of new social posts in half the time that it takes to create new posts.
This also works the other way around. At Digidol, I use these weekly tips to promote myself on social media. I then add all four or five tips from that month into a blog. This adds fresh new content to my website which is great for SEO and helps to improve my website’s ranking on Google.
Actionable Tip
Website To Socials – Be creative with your existing content. Scan your website to see if any sections can be repurposed to create social posts.
Socials To Website – Make the time you spend creating content go further by exploring whether your posts can be repurposed into unique website content, whether it’s a new section, page, blog or portfolio piece.
Monthly Summary
- Keep Posting – Create a social media schedule and try and stick to it to passively market to your followers.
- Provide Value – Inspire your following with new ideas and give them value from following your socials.
- Recycle Content – Be creative with your existent content and repurpose it to save you time.
If you are interested in finding out more about the digital presence of your small business and how it can be improved, get in touch with us at Digidol for a FREE 1-Hour Consultation!
