The initial 3 months of The Fire Tones project was manic to say the least. I joined the team after the single was recorded and was asked to run the social media campaigns on Facebook, Twitter, Instagram and YouTube. This soon expanded to assisting in consulting on all aspects of marketing from helping book TV slots to Press Releases to local and national newspapers.
We looked at creating engaging social media campaigns across different platforms in order to engage the biggest audience possible. Examples of these included User Generated Content (UGC) techniques such as the use of ‘Siren The Bear’, collaboration with celebrities and influencers in addition to competitions. In short, we managed to get over 2 million interactions on Facebook alone and now have an engaged audience that we continue to work with.
The more involved I became with the project the more general marketing consultancy I was involved in. From creating media packs for the participating Fire Service Personnel, liaising with media outlets and the organisation of outlets to sell the CD’s.