Castle Home Improvements Shropshire
A family-run business that delivers bespoke home improvement solutions across Shropshire, Mid Wales, Herefordshire, and Worcestershire. An Assure certified installer, they have over 15 years of experience installing doors, windows, conservatories, warm roofs and roofline projects.
Project Type
Website Design
Search Engine Optimisation
Managed Hosting
Project Duration
2024 – Present
Project Brief
Jake and Lauren Karlusa-Box, of Castle Home Improvements Shropshire, first contacted Digidol after recommendations from a family member – who is also a small business owner that had worked with Digidol previously.
Castle Home Improvements Shropshire was at a crucial point in its growth as a small business. Offline, it had built an outstanding reputation for its professional work, with the majority of its workload coming through personal recommendations and word of mouth.
This, along with in-person door-to-door sales, provided a steady stream of new home improvement projects that led to a steady sustainable business model.
As they entered the second year of operation, they wanted to capitalise on this momentum and create a website to cement their position in the market – and to use it as a base to expand their market reach.
At this point, they reached out for a Free 1-Hour Consultation from Digidol. I put together a detailed report that outlined their current digital presence, benchmarking this against local and regional competitors to highlight potential opportunities for them to improve.
This was followed up by a free video call to discuss the report, and for me to meet Jake and Lauren to find out more about the people behind Castle Home Improvements Shropshire.
From there we discussed their needs and wants from a website which resulted in the creation of a proposal, which was accepted and we got to work!
Project Overview
Website Design
Lauren and Jake wanted the website to be stylish and modern in their brand colours of black, white and orange. Already very active on social media, it was important for the website to fit in with the brand house style they created as part of a collaborative marketing strategy across platforms.
Outline Services & Capabilities
Home improvements come in all shapes and sizes, so one key aspect of the website was to create a place where all of Castle Home Improvements Shropshire’s services were explained.
To do this, we worked together to categorise the services into main categories of Doors, Windows, Warm Roofs, Conservatories and Roofline, before expanding further into subcategories for Doors and Windows.
This was led by the main services that they completed, and keyword research for the local areas in which they operate.
Professional Sales Resource
As mentioned, Castle Home Improvements still utilised (and were very successful) with door-to-door sales. Good at building rapport with clients and with their positive reputation in the area, they wanted a professional website to use as a resource to help with in-person sales. Allowing them to refer potential clients to the website to find out more information or easily explore their portfolio of completed work at a later time.
Showcase Portfolio
The website portfolio was an important asset in streamlining their current consultation period and providing a more user-friendly way for potential clients to explore their completed work.
Previously, potential clients would have to first get in touch to request examples of previous work or do their research by looking through their social media profiles. This took time and resources to find and collate all the relevant completed jobs in addition to elongating the consultation process.
That is why we opted to separate the portfolio into the different project types link through from the relevant service pages and have clear navigation from the menu with dropdowns to the individual project types.
This helped to streamline the existing consultation process for warm leads by providing a simple one-click link to all of the completed projects that related to their enquiry.
It also helped to further reduce the user journey for new direct website enquiries, with some new enquirers knowing what they want and making more specific requests after exploring the portfolio – requiring less back and forth during the consultation process.
Additional Opportunities
We also explored other opportunities for Castle Home Improvements Shropshire to increase its online presence to drive traffic to the new website or direct enquiries. This included creating and optimising a Google My Business profile.
Not stopping there, we also worked together to create a long-term strategy to keep the profile competitive in location-based Search Engine Result Pages (SERPs) with content schedules and review acquisition targets and targets to improve positioning.
Project Review
The beauty of Castle Home Improvements Shropshire’s work is that it is mostly client-led when it comes to design, style and colours. This means that their portfolio is always expanding with new and exciting projects.
Well-documented on their social media using a range of creative techniques to showcase their home transformations; we are also working closely with the team to keep the website portfolios up to date with their latest work.
Moreover, we are continuing to work closely with both Jake and Lauren to find new opportunities to improve Castle Home Improvements Shropshire’s online or offline market reach.
Check out Castle Home Improvements Shropshire website:
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