To begin, we discussed different approaches, designs and strategies for the website to define clear objectives of what they wanted from a new website.
The design and style of the existing Wix site was clearly laid out and had a well laid out aesthetic. However, as previously mentioned, the limited content on the website meant that the site was not ranked highly on search engine results pages.
We looked at what patterned concrete websites across the UK were doing, analysing their keywords, word count and more to see what was needed to reach those all-important top-ranking spots.
Once we identified the key performance indicators, we began building the website and creating a long-term SEO strategy for Concrete Solutions.
The website design included elements of the original Concrete Solutions design as well as ideas and styles from the highest-ranking imprinted concrete websites in the United Kingdom. An exciting build to complete with a wide variety of challenges and creativity required to get everything just right, we are proud of the end result.
We also helped to optimise the sales process and every touch point for the user. By doing this, we identified key points in the user journey that could be enhanced, striving to increase both the number of enquiries and the rate of conversion.
One example of how we did this includes creating a new professional email address with the Concrete Solutions domain name to build trust with the user. Another was identifying Concrete Solutions’ unique selling points and ensuring these were clearly displayed and included in all promotional materials.