The aesthetic and the colour of The Green Dragon website were inspired by the style of the newly refurbished backroom. Matching the dark green design and well-lit decor was a key consideration throughout using a dark green with a gold accent. To make this colour scheme standout, it was placed on top of dark background colours and images to maximise the effect.
As the website was aimed at promoting events and increasing bookings, the events page was the most important to drive traffic and to encourage users to convert via submitting a contact form.
To do this, we looked to maximise the amount of keyword-targeted content for high-ranking keywords in the area. Including outlining all of the important information that potential event bookers may want, we also added a selection of frequently asked questions to the page. These answered common questions that potential clients may have, whilst also providing the opportunity to greatly increase the word count to improve search engine optimisation.
We also focused on streamlining the rest of the website to subtly encourage users towards the conversion page. This was done through the inclusion of ‘Events’ sections on each page that helped to guide users already on the website towards the events page. Although it may seem redundant to users not looking to host an event or function in Welshpool, this will be effective as passively marketing the event hire at The Green Dragon.
By subconsciously making users aware of the availability of the back room for event hire, the next time they are looking for a venue to host a family gathering or event in Welshpool they will consider The Green Dragon.