Although Icon Engraving is a part of the Renko Group, the owner wanted it to have its own identity and branding to set it apart. Happy with the previous website designs created by Digidol, I was given free rein to create a new site with the only requests being that the site was modern in style and captured the full capabilities of the business.
The owner only wanted a simple one-page site to begin, with plans to expand the site in the future if required to compete with other local and national laser engraving businesses.
When it came to the design, I opted for a modern tile block layout with big images that demonstrated the varying products, materials and customisations that were available to be laser engraved with custom designs.
This style also allowed for important sections of the page to stand out against the white background with a minimalist effect that did not overload the reader with information.
As the site was on a new domain, we looked at different link-building opportunities to begin creating a strong backlink structure to support the on-page SEO of the site. This included sharing links with other partner businesses, joining local and national directories and seeking opportunities to feature on popular industry sites.