LMD Nutrition already has a large following on Instagram and is becoming increasingly successful. Russell decided that it was time to get a website to divert all enquiries to one place and have key information readily available to potential clients.
It also provides a place for him to fully utilise the content he posts on social media by turning it into a regular blog to provide extra value to followers and clients.
The LMD Nutrition brand has been built using a two-tone approach (light green and white). The reason behind this is that LMD wanted to stand out from other fitness instructors and dietitians on the internet.
The branding reflects the simplicity of the service and how easy it is to change your diet and achieve real results. So, it was important to maintain the branding throughout the website and keep the two-tone colour scheme to be in-line with all the existing LMD Nutrition marketing and resources.