Lower Fishpool Lodges

The original website served as a useful starting point, but it required a full redesign to bring the new Lower Fishpools branding and identity to life. During the consultation stage, we worked together to identify the core values of the business and what needed to be front and centre in the new design. A key motivation for Savannah and Aled was to create a space where families (pets included) could make lasting memories, while also showcasing the natural beauty of their corner of Mid Wales.

From these discussions, we agreed that the website should emphasise three main selling points: dog-friendly accommodation, the luxury touches of the lodges such as private hot tubs, and the spectacular Mid Wales setting.

To highlight their USP as a dog-friendly destination, we developed a dedicated dog-friendly page that clearly outlined everything guests need to know about bringing pets to the lodges. This also included the ‘VIPup Gallery’, where guests can share photos of their four-legged friends enjoying their stays.

In addition, we expanded the local area section to promote nearby attractions, scenic walks, and dog-friendly businesses, enhancing the visitor experience during their stay and supporting local tourism at the same time.

Website Build & Design

The new website was built on WordPress with Divi, giving flexibility in design and simple content management to showcase everything Lower Fishpools has to offer. This also provided complete control over selecting the right booking system, balancing aesthetics, functionality, and cost.

We implemented a fully integrated booking system with iCal compatibility, enabling the site to handle direct bookings while automatically syncing with platforms such as Booking.com and Airbnb.

This hybrid approach allows Lower Fishpool Lodges to benefit from the visibility of third-party providers, while also driving more direct bookings through their own website, saving significantly on commission fees with every reservation.

For the design aesthetic, our goal was to capture the homely, welcoming feel of the lodges while reflecting the soft, natural brand colours. With this foundation, we used warm, inviting imagery to bring the lodges to life online. Each page was crafted to sell the full experience. From soaking in the hot tub with valley views to relaxing with family and pets after a day exploring the forest..

Booking System Integration & Operations

Alongside the build, we worked closely with Savannah to configure and customise the booking system. This included adding optional extras to generate additional income, and personalising confirmation emails and client communications so that guests feel welcomed from the moment they book. We also provided full training to ensure Savannah felt confident managing the system independently, while remaining on hand for ongoing support when needed.

Since launch, the booking system has proven highly effective, consistently generating direct reservations. This not only delivers a smoother journey for guests but also saves the business a significant amount in commission fees that were previously lost to third-party platforms.