The professional images that Nomadic Washrooms already had and the attractiveness of the huts themselves made the website build relatively easy in some aspects – as we mentioned earlier, the huts sell themselves. However, I tried to be subtle with the use of imagery for two main reasons. Firstly, I wanted to keep the page load speed time as low as possible which is vital for SEO and also user experience; and secondly, to provide the website with a level of elegancy and intrigue in order to increase the level of enquiry conversion.
Another key focus for the website was the level of content on their service pages. Their existing website only included key bullet points about each unit which meant that the word count of these pages rarely exceeded 100 words. To replace these pages, I created a new service page design and broke the content into easy to read sections which amounted to a much larger overall word count per page.
All of this content was SEO optimised and targeted keywords relevant to their industry such as ‘luxury toilets for hire’. To counteract the length of these pages, I included two call to actions on the page, one after the basic introduction and at the bottom of the page after the more detailed information for each washroom or toilet unit.
The rest of the website was built after this and used a combination of the style used on their existing website, Nomadic Washrooms branding and a few fresh ideas. I wanted to capture the friendliness of Kate and Stu as the owners behind Nomadic Washrooms and the passion they have for this business. This personal touch can be seen throughout the website including the homepage, blog and gallery.