Nomadic Washrooms
Nomadic Washrooms offer the hire of shepherd hut style toilets and washrooms across the United Kingdom. Based in Mid Wales, their flock of unique and stylish units are fully mobile and available for weddings, festivals, glamping trips, corporate retreats and any other type of event.
Project Type
Website Design
Search Engine Optimisation
Managed Hosting
Digital Growth Strategy
Project Duration
2021 – 2024
Project Brief
Kate and Stu Richards came to Digidol with one main challenge: increasing the visibility of their business. Their luxury shepherd hut toilets and washrooms were a unique offering, and the feedback they received from customers was consistently positive. The challenge was simply getting the business in front of more potential clients.
They had built their original website using Wix, which was generating some enquiries, but as the business continued to grow they wanted a more professional website that better reflected the quality of their service.
After contacting Digidol, I completed a free one-hour consultation which included a review of Nomadic Washrooms’ existing digital presence, followed by a Zoom call to discuss their goals, challenges and plans for the business.
Following the consultation, I put together a project proposal focused on improving their website, strengthening their online visibility and creating a stronger foundation for future digital marketing. Work on the new website began shortly afterwards.
Project Overview
The professional photography Nomadic Washrooms already had, combined with the visual appeal of the huts themselves, gave the website a strong starting point. I was careful not to overuse imagery, however, for two main reasons: to help keep page load times low for SEO and user experience, and to create a cleaner, more considered design that encouraged visitors to enquire.
Another key focus was the content on the individual service pages. Their previous website mainly relied on short bullet points about each unit, which meant many of the pages contained very little written content.
To improve this, I created a new service page structure that broke the information into clear, easy-to-read sections. This allowed us to provide much more useful detail about each washroom and toilet unit while keeping the pages straightforward for visitors to navigate.
The content was also optimised around relevant search terms, including phrases such as “luxury toilets for hire”, helping to strengthen the website’s organic search visibility. Clear calls to action were included throughout the service pages, giving visitors opportunities to enquire both near the top of the page and after reading the more detailed information.
The rest of the website was developed using a combination of Nomadic Washrooms’ existing branding, elements from their previous website and a refreshed overall design. Throughout the site, I also wanted to retain the personality behind the business and reflect the approachable, personal service offered by Kate and Stu.
Project Review
Due to lockdown and the lack of events taking place at the time, Kate and Stu wanted to get their new website online and in front of potential customers ready for bookings from Summer 2021 onwards.
This became one of the fastest website turnarounds completed by Digidol, with just 28 days between the initial consultation and website launch. Communication played a big part in keeping the project on track, with weekly Zoom calls used to review progress, discuss ideas and sign off completed pages.
This approach allowed the project to move quickly while still giving plenty of attention to the content, structure and overall design of the website. Following a short soft launch, the new Nomadic Washrooms website officially launched on Valentine’s Day 2021.
Digidol continued to support Nomadic Washrooms beyond the initial website build, including ongoing SEO, website and digital marketing work as the business continued to grow.
The project remains a strong example of how Digidol can support a growing business from an early stage, helping to build a more professional digital presence and create stronger foundations for future growth.
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