Already with an idea in mind for the website design, Roxy and Will sent over several website designs where they liked the look and structure. They wanted a strong left sidebar menu with simple navigation on every page. This makes the website user-friendly which is especially important with the varying age range that they get staying at the campsite.
Alongside the sidebar, a boxed layout neatly organised content and all of Panpwnton’s extensive selection of high-quality imagery. This added colour and style to the page, whilst showing off the natural beauty of Panpwnton’s Farm and Campsite.
The booking system we chose for the new website was WP Booking System. In comparison to other popular booking systems, the customisation of this option was great, whilst the price was much more affordable and had no commission fees.
WP Booking System also includes an easy setup to integrate with Stripe which Panpwnton Campsite was already using to handle payments. This meant that as soon as the website launched, all Roxy and Will needed to do was understand how to operate the backend of the booking system.
As the majority of Panpwnton Campsites bookings come from a third party, and with most campers and caravaners using these methods to book, we explored different ways in which we could drive traffic to the website.
Focusing on keyword research, we decided to create four different content pages that targeted more generic keywords to the local area and activities. These included ‘Walking and Cycling Routes’, ‘Things To Eat In Knighton’, ‘Things To Do In Knighton’ and ‘Things To Do On The Border’. By creating these extra content pages, the website should rank higher for various search terms and increase the amount of traffic to the site.