From the start, the aim of the Pheasant Inn Welshpool website was to demonstrate the new life and style of the pub now, whilst also noting the great history that comes along with this business. To do this effectively, it was decided to make a modern minimalistic style website that played on images and clear text, whilst ensuring that the history of the pub was well noted, doing so with a stylish timeline of key events on the homepage.
Once the design style was decided, Digidol looked at what keywords relating to bars and pubs were regularly searched in Welshpool, comparing these to The Pheasant’s unique selling points and offerings. From this, it was decided that the website should look to promote what drinks are on offer, live sports, the outdoor seating area, and the events they host.
After identifying these four key selling points and making them as blocks on the homepage to stand out. At Digidol, we went a step further with the ‘Drinks Menu’ and ‘Events’ to make individual pages. This was due to the wide range of drinks that the Pheasant Inn offered, providing potential visitors a chance to see what tipples they may fancy before they arrive. In addition to giving the Pheasant Inn Welshpool a chance to promote its unique events and party nights to a wider audience.