Plas Robin Rural Retreats

From the beginning, this project was about more than simply creating a new accommodation website. Carol and David had a clear vision for how they wanted Plas Robin Rural Retreats to be presented, with a focus on quality, comfort, family, countryside and the experience of staying somewhere truly special in Mid Wales.

The website needed to feel premium without losing the warmth and personality of the business. Plas Robin is rooted in family history, Welsh farmland and a genuine desire to share a peaceful part of Mid Wales with guests. Capturing that balance was an important part of the content and design process.

A major focus was expanding the website content site-wide. The previous site had fairly basic SEO, so the new structure gave us the opportunity to create richer, more detailed pages that could better target relevant keywords, improve search visibility and help potential guests understand the full Plas Robin experience.

This included creating dedicated accommodation pages, expanding the story behind the retreats, improving local area content and developing the Exquisite Extras section, which showcases the additional experiences guests can enjoy during their stay.

Website Build & Design

The new website was designed to create a more polished and immersive online experience. High-quality imagery, elegant layouts and carefully written content were used to showcase the character of each retreat while reflecting the peaceful countryside setting.

Each accommodation page was built to help guests understand what makes that space unique, from the design and facilities to the surrounding views and atmosphere. With multiple places to stay now available, it was important that the website made it easy for visitors to compare the options while still allowing each retreat to have its own identity.

Key features were clearly expressed through icons, booking buttons and simple calls to action, helping users find the right information quickly and engage in the way that suited them best.
The addition of Robin’s Nest was a key part of the build, helping the website reflect the full accommodation offering available at Plas Robin. The site was also structured to support future growth, giving Carol and David a stronger platform to continue developing the brand over time.

Using the booking system provided by SuperControl, we worked to integrate it into the website so that the user journey felt smooth and consistent. This allowed Plas Robin to benefit from a more professional website while still using a booking setup that worked alongside third-party booking platforms.

The website was also designed to be multi-faceted in how users could make contact or take the next step. Visitors can explore the accommodation, check availability through the booking system, use booking buttons throughout the site, or contact Plas Robin directly through WhatsApp for quick availability questions.

Content & SEO

A key part of the project was improving the depth and quality of the website content. Rather than relying on short descriptions, we worked to create pages that better reflected the experience of staying at Plas Robin Rural Retreats.

This included expanding content around each accommodation, the family story, the local area and the additional experiences available to guests, helping the website better reflect the full Plas Robin stay.

From an SEO perspective, the aim was to give the website a much stronger foundation. By expanding page content, improving structure and targeting more relevant search terms, the site became better placed to rank for a wider range of searches connected to luxury accommodation, rural retreats and places to stay in Mid Wales.

Ongoing Support

Since the initial website build, Digidol has continued to work closely with Plas Robin across wider digital marketing.

This now includes website updates, blogs, newsletters and social media support, all working together to continue building a stronger brand and community around Plas Robin. The aim is to not only promote the accommodation itself, but to showcase the wider experience: the people, the place, the extras, the local area and the peaceful lifestyle that guests can enjoy during their stay.

As the business continues to develop, we are always working to improve the website, expand content, support SEO and create new opportunities to promote Plas Robin Rural Retreats to the right audience.