The core focus of the Renko website was to be informational and clearly explain the concept and workings of start-up incubation and small business acceleration within the Renko Group.
For this reason, we decided to design the site slightly differently from our normal process, by beginning with creating the content and then creating a design to fit. This allowed us to solely focus on writing high-quality and clear content for the site without the distraction of trying to alter or condense sections to fit within a design style.
Starting with the Renko start-up incubator, we created a 5-stage timeline, highlighting the benefits for both the start-up and for Renko during each stage. The idea was to be as transparent as possible to help a potential business partner understand the mutual benefits throughout the process.
Next, we wrote the content for the small business accelerator. As this target audience is existing small businesses, the content had to be more broad, accounting for the variety that every small business brings.
To approach this section, we decided that a more formal approach explaining all of the resources available within Renko was more appropriate. For consistency and further transparency, we again included the benefits of each section for both Renko and the small business, this again was to give a comprehensive overview of how the process worked.
After the content was completed, I started the website design. Renko already had strong colours in green, black and white so the website house style naturally fit within the brand.
As the site’s purpose was to be informative, for the core pages we opted against using high-quality graphics that draw the user’s attention. We wanted users to read the content and understand the services, so instead we used coloured icons to split the page design up without pulling the attention of users away from the content.
The only pages we have included imagery on are the ‘Partner’ pages, where we show off each business within the Renko Group. Each page uses its own brand’s colours and provides a nice contrast to the core pages of the Renko site. These pages are good for the promotion of businesses within the group and for demonstrating the success that can be achieved in both Renko’s start-up incubator and small business accelerator.