After Select Switchboards launched in 2021, there was a basic website template started; however, with the incredible growth of the business through the existing networks, it was left unpublished.
This template provided a good base for structure and content, which when dissected and expanded upon working closely with the Select Switchboards team, resulted in a full website plan and timeline for the project.
Comparing this plan to competitors within the Australian switchboard manufacturing industry we opted for a content-based SEO strategy to gain an organic advantage from launch.
This involved working closely with both the design team at Select and the assembly and manufacturing team. This helped me to better understand the intricacies of the different switchboards they assembled and the services offered to ensure that their expertise was reflected within the website content.
For the website design, the existing template structure provided a good starting point. Sam wanted to keep the website looking clean, easy to navigate, and simple to read. We also discussed the use of the brand colours of yellow, black, and white to be used throughout the site, highlighting important text and CTAs to increase conversion.
The use of high-quality imagery was also important. Not only to provide page breaks but also to demonstrate the capabilities and facilities of Select Switchboards visually. This involved working closely with a member of the manufacturing team with a keen eye for photography to capture the Select Switchboard team in action with some incredible results.