The project brief was straightforward. Whilst discussing what Jake and Amye wanted from a new website in Digidol’s Free 1-Hour Consultation, three key objectives were set out.
The first objective was to have permanent menus displayed online. Typically pinning the current seasonal menu to their Facebook or Google My Business page, it was easy for regular restaurant visitors and potential new visitors to accidentally find older menus, causing confusion. A new website with a clearly displayed set of menus, including the days and times of serving, will prevent confusion, and also entice new and existing clients into the restaurant.
Now searching for new and exciting opportunities for the future of The Abermule Inn, Jake and Amye are exploring all options. Hosting a now annual summer festival called ‘Mulefest’, which is already extremely popular, as well as themed nights in the restaurant. The second goal of the website was to help promote each new venture to a wider audience, and provide more information to guests via links from social media posts.
Digidol was provided with free reign of the structural design of the website after we discussed what designs Jake and Amye liked in the consultation stage. We also agreed that it would be best to use a black-and-white colour scheme for the website to match the existing branding and promotional materials.
This made for a fun design challenge for Digidol. The Abermule Inn already had a great selection of media available, with enticing images of food and the quaint aesthetic of the pub providing an opportunity to add a splash of colour as a stark contrast to the black and white backgrounds. Breaking up blocks of white and black backgrounds; the images also draw attention and show off the delicious-looking food available and the amazing new design of the premises.
For the menus, it was decided to use a white sheet background with black text to make each choice stand out and match the actual in-house menus used. Although typically longer than most restaurant menu pages, we agreed that this layout worked best. Dropdowns or tab menus can be difficult to navigate and confusing for users. This simple scroll through clearly presents all the menu information and has clean breaks between each of the courses.