As mentioned, The Prized Pig was already building a strong brand, with a dark blue, gold, and white colour scheme across their socials and promotional materials.
To be in keeping with the brand, we matched these colours throughout the website. It was decided to switch the base background colour to white, rather than dark blue, to make the website less visually bulky, whilst also drawing attention to important sections of the website by using the dark blue background in sections.
They also had a strong title font in ‘Amsterdam Two’ that made their logo and product stand out. This was used in headers and then matched with ‘Cairo’ for the text sections throughout the website making it easy to read for users.
The main purpose of a new website for The Prized Pig was to promote their regular locally-sourced meat products and their event catering and hog roast services. Due to the current size of the business, and the nature of the butchery market, it was decided against an e-commerce function for the website to begin. However, we did decide to create an e-commerce style design with individual product listings that could be converted into an e-commerce website easily in the future if the traffic and demand made it a viable and worthwhile option.
It was also important that the website continued to build on The Prized Pig’s growing brand. Their unique selling points of; sourcing all produce within 15 miles, using high-welfare rearing methods, and being eco-conscious are explained in detail on the ‘Our Farms’ and ‘Our Story’ pages. We also carefully positioned these core values throughout the website to help promote these values and help continue to build these into The Prized Pigs branding.