The Snagging Man

Mark had a clear vision of what he wanted from a website. Highly experienced in the industry, he wanted a website that reflected his professionalism and ‘no-nonsense’ way of operating. The design needed to be modern, with simple navigation and a clean display of the key information.

As an independent start-up in a competitive industry that Mark knows very well, the short-term purpose of the website was to be a central hub to promote the different construction industry roles and assistance that he can provide.

This led to us opting for a two-stage website build with a short-term goal of going live as soon as possible, and a long-term goal of creating a high-ranking website that created lead generation for new clients.

Phase One: Immediate Web Presence for The Snagging Man

Understanding Mark’s short-term focus for launching the business, we worked closely together to get a website design and structure to provide The Snagging Man with an immediate online presence. This website shell was styled with the long-term plan in mind, allowing us to integrate new sections and pages into the site later on.

One of the key components of the initial site was to incorporate as many photos taken by Mark, instead of the use of stock images available online. This ensured that The Snagging Man website had character and personality from launch, reflecting his personality and brand, rather than the impersonal feel of a standard template website.

In just a couple of days, we collaborated to create a professional resource that he could share with his existing network and any new industry connections to easily communicate his independent services. Mark also incorporated a QR code onto the Snagging Man business cards that linked users directly to the website.

Phase Two: A Sustainable High-Ranking Website

The second phase was completed and uploaded in sections so that there was no downtime to the website. This included the creation of individual pages for each specific service offered. All of these include high-quality keyword-targeted content to rank on Search Engine Result Pages (SERPs) and to provide a comprehensive overview of what Mark provided and highlight his unique selling points.

Due to the varied nature of his services, we tactically split the service pages down so that there was a key focus on Snagging Inspections. This was because, through keyword research and discussions with Mark, we found that the snagging inspection service was the most searched-for service on Google.

Alternatively, Mark’s other services were more construction industry-specific and likely to be requested from within his network or individuals on LinkedIn.

Creating the Snagging Inspection page as a pillar content page, helped to boost its organic strength and make it more competitive in SERPs, to draw users into the site, who can then explore the additional services.