At present, I use Washing-Line in order to measure the effectiveness of solely using content in order to rank websites. When providing free consultations to potential clients, I often use this website to explain how different SEO tactics work. For example, for some clients, I have used Washing-Line to demonstrate how keywords with only 10-20 search can accumulate to direct a reasonable amount of traffic to your website. In addition, it shows clients how high-quality content is never a waste of time due to the way that it builds relevancy and the SEO rankings of other pages through links.
For small businesses or sole traders that don’t have unlimited marketing budgets, content-based SEO strategies can be an affordable way to build traffic to a website. One of the easiest strategies you can use is location-specific content in order to target longtail keywords and link these back to a pillar post specific to that service.
The main pages are called pillar posts and the supporting content boosts relevance. This works in two folds, by sending more traffic to your website from appearing top of longtail specific keywords and also helping to boost the relevancy ranking of the main service pages through in-text links.
Demonstrating the benefit of writing content to target extra longtail keywords in order to pick up a few easy wins helps show how I intend to increase the volume of traffic to their new or existing website. Finally, I use it to show clients not only the importance of writing high-quality content but also the importance of content pages containing 600 or more words. Pages with more content will naturally outrank low content pages, a common issue with existing websites from small businesses is an extremely low amount of content on service pages.