We started the Westwood Park Hotel during the first lockdown and made good progress early on. Diane had a range of high-quality photos ready which made our job easy and the website build only took two weeks. As soon as the structure of the website was completed, we did a silent launch in order for Google to begin ranking our new content and help move up the rankings for important keywords.
The silent launch worked well as it provided us with accurate data on the growth in organic traffic and the keyword rankings of the new website. Instead of an exaggerated spike in traffic from social media promotion. The gradual increase in traffic came with an increased number of inquiries and allowed us to continually tweak our SEO strategies for the best results.
Unfortunately, the lockdown caused some problems due to the temporary closure of the business. However, the new website served as a great tool for keeping customers informed of what was going on with regard to opening times and new regulations. It also provided time for our new content to be crawled and ranked with Google, along with all of our other SEO work to take effect.