The Wonkee Donkee Tools project started with an initial 9 month contract to get the bulk of work completed. During this time, the existing content pages were re-designed to enhance the user experience. During the re-designing the content was also optimised to reach more short and long tail keywords in order to boost the overall traffic. Other organic SEO techniques were also used such as internal and external link building to improve the rankings in SERPs.
Alongside optimising the existing content, we worked at creating new engaging content which targeted high traffic keywords. The goal of this content was to increase the affiliate conversion rate by targeting potential customers who are near the end of their buying decision cycle. This content included reviews and comparison pages in order to aid the customers make the right purchase decision for them.