WONKEE DONKEE TOOLS
Project Introduction
Wonkee Donkee Tools is an information website that has thousands of how to guides for professional and DIY’ers alike. It receives over 3 million page views a year.
Project Type
Search Engine Optimisation
Website Design
Project Duration
2019 – Present
Project Brief
Wonkee Donkee Tools approached Digidol shortly after the website was converted from Magento to WordPress. The goal of the project was to switch the website from an e-commerce model to an affiliate model.
Digidol was tasked with helping to re-design the website after the migration process. In addition to optimising the existing content in order to improve the ranking in search engine result pages (SERPs) and write new optimised content.
Project Overview
The Wonkee Donkee Tools project started with an initial 9 month contract to get the bulk of work completed. During this time, the existing content pages were re-designed to enhance the user experience. During the re-designing the content was also optimised to reach more short and long tail keywords in order to boost the overall traffic. Other organic SEO techniques were also used such as internal and external link building to improve the rankings in SERPs.
Alongside optimising the existing content, we worked at creating new engaging content which targeted high traffic keywords. The goal of this content was to increase the affiliate conversion rate by targeting potential customers who are near the end of their buying decision cycle. This content included reviews and comparison pages in order to aid the customers make the right purchase decision for them.
Project Review
Examples of some of the re-design work we did on the Wonkee Donkee Tools website can be seen below. We wanted to keep the design simple for the user but also eye-catching. There was also a new focus on the homepage to filter users towards the new content in order to aid in the affiliate conversion rates.
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